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Research papers

Can audiences of new or existing programmes be predicted reliably?

Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing.This paper describes the work that...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Andrea Armellini, Cesare Malara, Sacha Monotti
June 18, 2004
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Citation

Armellini, Malara and Monotti (2004a, June 18). Can audiences of new or existing programmes be predicted reliably? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-audiences-of-new-or-existing-programmes-be-predicted-reliably-